The 31st Athens Fashion Week closed with the New Designers Awards and a glamorous fashion show by Vassilis Zoulias
The 31st Athens Fashion Week closed with the New Designers Awards and a glamorous fashion show by Vassilis Zoulias
The 31st Fashion Week ended successfully with the spectacular show of Vassilis Zoulias. A multitude of famous people descended on the Athens Conservatory for one more day to watch the successful Greek designer’s show, while earlier in the day young and up-and-coming designers presented their collections.
The last day of the Fashion Week started with the fashion shows of 9 new designers and 2 fashion schools. Gina Alimonou presented the institution of the New Designers Awards, which enables the first winner to present his collection at a Fashion Week abroad. New talents presented collections with inspiration and resounding messages. Sophia Katsimicha opened the competition part of the New Designers Awards with her capsule collection “The Quirks” with a special emphasis on textures and colors that exude an aura of simplicity and sensitivity.
Atinati was inspired by her native Georgia and the idea of freedom. Metallic crinolines and cages imprisoned the models and challenged them to break free. Next came the Kekoa brand with ancient Greek women walking the catwalk. Each piece of the collection was the personification of a region of Greece according to the designer.
The second group of young designers started with the brand Athénée by Xenia Athanasiadi & Efthimia Papadothomakou. The “She” collection is dedicated to the woman, to the one who dares to wear both leather and velvet and sequins.
Blue’s “Trauma” collection is a farewell to 2 members of his family. A handcrafted collection of clothing and jewelry that represents the wounds and emptiness of loss. The fabrics symbolized blood, sorrow and also rebirth. Leonie presented the “Dark Side of the Moon” collection, a cry for freedom. Man is under tremendous pressure from the modern way of life and it’s time to change it and break free.
The third and final group started with Best New Designer Award winner Malena. The winner of last year’s Fashion Design Project by Answear was inspired by Greek traditional costume with red, white, black colors and embroidery dominating her collection. The name of the collection “Roots” invites us to reconsider the relationship with our roots, with our past, from which the younger generations are increasingly moving away. Next came ND & EL by Nadia Duka & Emmanouela Liagkou, winners of the Best Trendsetter award, with the collection “Less is more”, an elegant and minimal collection with airy fabrics and wonderful prints drawn by the artist Emmanouela Liagkou while Nadia Duka designs the clothes.
Finally, outside the competition, the newly emerging brand Maharasi, which had participated last time in the young designers, presented its new collection. Colors, airy fabrics and handmade shoes as a complete proposal.
Romina Karamanea’s faculty and specifically the first year students of the Fashion Design, Technology and Manufacturing program were asked to design and create a disruptive sustainable collection aiming for the smallest possible environmental footprint. The theme of the collection was the beloved and timeless LBD (Little Black Dress).
The day continued with the award ceremony of the Young Designers in a very enthusiastic atmosphere.
The day continued with the award ceremony of the Young Designers in a very enthusiastic atmosphere.
The ceremony was presented by the glamorous Gina Alimonou, as a genuine representative of fashion and beauty, who even announced for the first time at the event, her new venture, the creation of her own beauty brand “goodlifebygina” and goodlifebygina.gr. The difficult task of the jury was undertaken by journalist Chris Lavish from fashionweekonline.com, Elena Stavrinou buyer from London, Ifigenia Pleuraki journalist at Huffington Post and Orsalia Partheni, designer and President of the Greek Designers Union.
The Best New Designer award was awarded by the president of Athens Xclusive Designers Week, Mrs. Tonia Fousekis, to the winner, who, full of emotion, thanked her grandmother for her valuable help in creating the collection. Ms. Orsalia Partheni presented the Best Trendsetter award, while Ms. Sofia Manzana from DEPA awarded the Best Catwalk award. The winners of the three awards were the designers:
Best New Designer: Malena
Best Trendsetter: ND & EL by Nadia Duka & Emmanouela Liagkou
Best Catwalk: Blue
AthensFashionClub in collaboration with the Portuguese embassy in Greece embraced Sustainable Fashion and presented an international project entitled “Sustainable Portuguese Fashion by Greek Emerging Designers”. Sustainable materials such as cork, hemp and nettle fabric, organic cotton and recycled polyester are combined together in an impressive Sustainable Fashion Show, following principles of Sustainable Fashion and Circular Economy.
The 31st Fashion Week closed with the spectacular and 20-year anniversary show of the renowned Greek designer Vassilis Zoulias. The “We are family” S/S ’23 collection draws inspiration from the maximalist 90s. Intense colors from fluo orange, green to fuchsia – neon in explosive combinations and with oversized pie de poule in white and black filled the runway of the Athens Conservatory. Men’s jackets, all-day pyjamas, shorts, stylish kaftans and light holiday dresses in prints, polka dots and leopard prints. Of course there was no shortage of favorite cocktail dresses with a new mini length. As always, Periklis Kondylatos adorned the looks with his imaginative jewelry made of plexiglass in various colors. Sante shoes completed the looks.
The family atmosphere of the collection was lifted by famous mothers with their daughters, where they walked the catwalk. Vicky Kaya with her mother Alexandra, Christina Politis and Hyakinthi Karaviti, Natalia Dragoumi with her daughter Cleo Roberts, Genevieve Mazari with little Rosalia, Jenny Oikonomou-Rizou with her daughter Natalie and Faye Bey with her daughter. The beloved sisters Anna and Thea Prelevich, Dorothea Merkouri with her sister Alexandra and Spyros Poros with his daughter Iro also made an impression.
The favorite duo of Greek designers together with the organization will allocate the revenue of the tickets for the purposes of the Urban Non-Profit Company KARKINAKI, information about Cancer in Childhood and Adolescence. In fact, at the opening of the demonstration, Ms. Tonia Fuseki spoke about this action and introduced Ms. Menia Koukougianni, founder of the Non-Profit Company KARKINAKI, who in turn informed the attendees about the goals and work of the organization.
The event was covered by many of our country’s television networks as well as media from abroad. More specifically from America the popular site, fashionweekonline.com which covers all Fashion Weeks around the world, Forbes Middle East, Forbes France, Sigma Cyprus etc.
Many famous people graced the last day of AXDW with their presence: Olga Kefalogianni, Lakis Gavalas, Giorgos Merlos, Mary Fix, Kalliopi Karvounis, Sissy Feidas, Despina Portokali, Olga Karaververi, Soula Liakou, Orsalia Partheni, Sandar Voutsa, Marina Koutareli, Giorgos Kaerabelas, Laura De Nigris, Maria
Lemonia, Carolina De Souza, Dimitris Datassios, Alexandros Lemonis, Stella Meligan and many others.
In every event, the Athens fashion week supports campaigns and purposes with a public benefit character. This season, Athens Fashion Week will support the important work of the charity organization Make-A-Wish (Make-A-Wish Greece). Make – A – Wish fulfills the deepest wish of children aged 3-18 with very serious illnesses. The purpose of the organization is one and only: one wish for EVERY sick child. Today the Organization fulfills more than 160 wishes annually, responding to all requests, and the fashion week hopes to contribute to increase the number of wishes that will be fulfilled!
In addition, in this event the Fashion Design Project by Answear invites prospective participants to spread your wings by taking part in the ultimate fashion design competition! answear.gr is more than just an online fashion store. Answear, not afraid of changes and new ideas, evolves dynamically and supports freedom of expression for everyone.
In a specially designed space at the Athens Conservatory, participants can express themselves freely by designing their own creation and win rich prizes: all participants who will design from November 13 – 16, win exclusive discounts for purchases from answear.gr, while one lucky person after a draw will win gifts worth 200 euros from answear.gr to choose from more than 500 branded fashion brands.
As for the grand winner of the competition, he/she will win 500 euros in cash and the opportunity to participate for free in the next New Designers Awards! In addition, he will have the opportunity to design a collectible T-shirt which will be available exclusively through answear.gr as part of the collection of the women’s brand Answear.LAB, while the proceeds from its sale will be allocated to the Non-Profit Association DESMOS for the support in vulnerable groups of women.
During the event, visitors have the opportunity to enjoy the current collections of Greek fashion accessory creators, who participate in the Xclusive Elements Section: E.T. Collection, Charm me, Maya Zoulovits, Selene Handmade.
Official Hair Sponsor of the event is L’Oréal Professionnel Paris. Eleven leading hairdressing teams with a passion for fashion oversee the hairstyling of the models during the fashion shows. L’Oréal Professionnel Paris presents the hottest hair trends in salons & backstage with the aim of highlighting the unique beauty of every woman, so that she can be the best version of herself.
The official hospitality sponsor of the event is the Academias Hotel, Autograph Collection, the luxurious five-star hotel in the center of Athens, a model of modern architecture and interior design.
Coca–Cola Light, the most perfect combination of taste and elegance, supports as a Silver Sponsor the 31st Fashion Week. The favorite brand, without sugar and without calories, is the ideal choice of enjoyment for every moment of the day. It also embraces and adopts the latest fashion trends and thus could not be missing from this top fashion event.
The official partner of the event, which takes care of the makeup of the models, is the Freddy MakeUp Stage school headed by Freddy Calobratso.
The transportation of the 31st Fashion Week has been undertaken by: SFAKIANAKIS mini-cooper cars.
Attendees are able to enjoy delicious Starbucks beverages that travel the world and are created with passion and dedication for each individual beverage.
Official sponsors are:
The model agency Happy People Models, the first Greek water in ecological paper packaging Minoa Water, and the Communication Company So Fine! Communications Management.
Under the auspices of: Hellenic Tourism Organization (EOT), Municipality of Athens, Enterprise Greece, Athens Chamber of Commerce and Industry (EBEA) Athens Chamber of Commerce (BEA), Marketing Greece, Panhellenic Association of Craftsmen and Knitwear Industries (PSBBPE), Business Association Retail Sales of Greece (SELPE).
Finally, the 31st Fashion Week is supported by the Athens Development and Tourism Promotion Company (EATA).
Communication sponsors of the event are the following media:
COSMOTE TV, LOVE RADIO, BEAUTE MAGAZINE, DOWNTOWN, OK!, DELUXE MAGAZINE, FASHION DAILY, HUFFPOST, T-LIFE, MISSBLOOM.GR, WOMANTOC.GR, MR-GREEN.
More news about the event on the website www.axdw.gr and its official social media pages: facebook.com/axdweek & instagram.com/axdweek
